CREATING MARKETING SUCCESS FOR SMALL BUSINESSES

 

"WHY IS IT SO DIFFICULT TO GET GOOD LEADS?"

You've worked so hard at getting your product right and it worked, so now you're expanding.  But nothings gelling in quite the same way.

It’s frustrating, isn’t it, particularly when you know your product is the best out there.


Scaling your business brings with it lots of excitement, but also it's problems.

Where before it was easy to attract new customers, now they just don't seem to get your products.

The team understood your vision, knew what you were all about as a company.  But now there's lots of new people and they just don't seem to get it in the same way.

Where you were able to do things yourself, like marketing, now time just runs away from you.

It's time for some help. 


A marketing strategy will help you confirm and communicate to everyone in the company:

- who your prospects are, and who they need to look for to help the business grow

- the position you hold in the market and what the key messages you and your staff need to focus on to attract those customers

- what your objectives are for the next 12 months - i.e. what the team need to focus on to maximise growth

And if you already have that nailed, then I can help you create an effective marketing plan, and implement it using either your existing team, or with my own trusted suppliers.

 

HOW I CAN HELP YOU

MARKETING REVIEW

2 hrs deep dive into your Business. 


Understanding:

- Your issues, aims and ambitions

- Who you believe your customers are

- Where you believe you stand in the market

- How your marketing is working at the moment

- What your sales funnel currently looks like

Providing recommendations as to where you need to focus for maximum results.

BRAND STRATEGY

Get a detailed understanding of

- your key prospects 

- what makes you stand out against your competition 

- your sales funnel

To create a shareable document outling:

- Your Avatar

- Your Positioning

- Your Objectives for the next year

COMMUNICATIONS PLANNING

Based on your strategy an outline plan of the tactics you need to use to achieve your objectives.

E.g.

Awareness:  PR, Advertising (Digital and Paper), Events, 

Sales Activation:  Linked In Campaign, Direct Mail, Email

ONGOING MARKETING MANAGEMENT

Management of Agencies or In-house teams to deliver Marketing Communications Plan
Management and Training of Internal Marketing Team

 

CLIENTS

 

As our architecture practice grew we realised that we needed to refocus, develop and implement a more strategic marketing strategy. Sophie has been instrumental in that process. She very quickly understood our business, provided insightful market research, identified our core target markets and suggested positive strategies for expanding our networks and marketing reach in specific areas. We are now more focused and feel that we are driving the business forwards positively. We wouldn't hesitate to recommend Sophie. The process has been great, she is thoroughly professional and a pleasure to work with.

Kate Cooper, Absolute Architecture

Segmentation, targeting, audience definition, targeting: Sophie helped 'shape and sharpen' our understanding and application of strategic marketing. Combining a logical, down-to-earth approach with a keen focus on actionable, measurable results, with due planning thrown in the mix.  That all together, keeps the client on track. Sophie is a pleasure to work with.

Jan de Jonge, People Business Psychology

I did some work with Sophie on the strategy side of my business, I anticipated she would be incredibly knowledgeable and professional, which she absolutely was. She was also great fun to work and brainstorm with, so I left each meeting buzzing with ideas and practicalities. She was a pleasure to work with.

Nicola Lyle, Fired Up Coaching

Sophie was able to provide creative solutions to often difficult scenarios we had when defining the digital strategy for the brand. Sophie was personable and felt like a member of my very own team, she really got under the skin of the brand to deliver the best possible results. I would not hesitate to work with Sophie again.

Sophia Catton

 

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