YOUR MARKETING DIRECTOR
Putting you in control of your marketing
YOUR BUSINESS HAS GROWN. NOW YOU HAVE TO EMBRACE MARKETING, BUT WHERE TO START?
There comes a time in business when we have to admit that we need help.
Marketing is key to achieving your sales targets, and as you scale you are increasingly reliant on others delivering the marketing.
But you need to make sure you're not wasting money running after the wrong things.
There are plenty of people out there who will help you with marketing? But how do you know who to choose? What's best for the business?
I have a belief that as the business owner you need to have control of everything.
You don't have to be the expert, but you do need to know what's going on and that it's right for the business.
That's where I come in.
I work as part of the business - as your Marketing Director.
Helping you put together the strategies at a top level that will deliver results for your business.
And then working with you or your team to deliver them, so that you can
achieve the results you deserve.
HOW I CAN HELP YOU
2 hrs deep dive into your Business.
- Your issues, aims and ambitions
- Who you believe your customers are
- Where you believe you stand in the market
- How your marketing is working at the moment
- What your sales funnel currently looks like
Providing recommendations as to where you need to focus for maximum results.
MARKETING/ BRAND STRATEGY
Working with you to get a detailed understanding of
- your key prospects
- what makes you stand out against your competition
- your sales funnel
To create a shareable document outlining:
- Your Avatar
- Your Positioning
- Your Objectives for the next year
This can be used internally, or with any suppliers you work with.
Based on your strategy an outline plan of the tactics you need to use to achieve your business objectives.
Awareness: PR, Advertising (Digital and Paper), Events,
Sales Activation: Linked In Campaign, Direct Mail, Email
ONGOING MARKETING MANAGEMENT
Ongoing review and support at a Board level.
Guidance and support of In-house teams to deliver the Marketing Communications Plan.
Appointment of suppliers to deliver campaigns highlighted in the communications strategy.
Management of external suppliers to develop marketing campaigns appropriate to your business objectives.
As our architecture practice grew we realised that we needed to refocus, develop and implement a more strategic marketing strategy. Sophie has been instrumental in that process. She very quickly understood our business, provided insightful market research, identified our core target markets and suggested positive strategies for expanding our networks and marketing reach in specific areas. We are now more focused and feel that we are driving the business forwards positively. We wouldn't hesitate to recommend Sophie. The process has been great, she is thoroughly professional and a pleasure to work with.
Kate Cooper, Absolute Architecture
I did some work with Sophie on the strategy side of my business, I anticipated she would be incredibly knowledgeable and professional, which she absolutely was. She was also great fun to work and brainstorm with, so I left each meeting buzzing with ideas and practicalities. She was a pleasure to work with.
Nicola Lyle, Fired Up Coaching
Sophie was able to provide creative solutions to often difficult scenarios we had when defining the digital strategy for the brand. Sophie was personable and felt like a member of my very own team, she really got under the skin of the brand to deliver the best possible results. I would not hesitate to work with Sophie again.
Sophie really gets communication and all the elements within it. From the essential strategic planning, through data to creative and execution and media. Perhaps most importantly the confluence of them all. Enviable qualities alone. And on top of them, Sophie delivers; makes the fit with business needs and is great to work with.