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February 12, 2019

Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get a much better picture of who you are talking to & then be able to understand how to market to them.

January 17, 2019

It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand your market and what you really should be using to appeal to your customers. Find out more in this article.

December 28, 2018

A reflection of my first year in business

December 4, 2018

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpreted within your creative work

November 14, 2018

Find out how to find your 'Super Customer' and really understand them, so you can make your marketing more successful

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