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February 12, 2019

Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get a much better picture of who you are talking to & then be able to understand how to market to them.

December 4, 2018

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpreted within your creative work

October 9, 2018

I’ve always liked variety.  I think that’s why I always enjoyed the Marketing Agency life.  Even if you’re focused on one particular client, there was always so much other stuff going on.  Different ways of doing things, different approaches that were relevant to anoth...

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