Designed for those who are new to Mailchimp, or have used it a little bit and want to understand it better.
This 3.5 hours course will go through
The type of content and layout that helps to make a successful email campaign.
How to create your first subscriber’s list and the relevant forms behind it e.g. sign up/ unsubscribe
How to break your list down into groups and segments. This will help to ensure that your email reaches your target audience.
How to create your first email campaign using one of MailChimp’s templates (you will learn how to add text, images and links to your newsletter).
How to send your first campaign.
How to monitor a campaign’s success using the report facilities.