MARKETING ON A SHOESTRING (OR FOR FREE)
Friday 19th July 2018
9.30 - 12.30
The Headshed, Whitney
Finding the budget for marketing is always difficult. You get told that you need to invest to win, but reality is that you don't want to have to spend lots of money and risk what little you're making on something you don't even know will work.
This course is all about finding those opportunities where you can get your name out there for free.
We'll look first at who your customer is and why they want to buy from you.
We'll then go on to talk about all the opportunities out there. It will include the obvious, such as social media, but also the less obvious such as leaflets in the library, free events, the list goes on.
We'll also think about what you can do to help people experience your product and grow their trust in you as a business. And we'll look at what you can do with your existing customers.
Once we've done this, we'll put together a plan for the next 3 months. Plotting in the activities that you will pledge to complete.
There'll be opportunities to share ideas, talk to other business owners about what they've done and ultimately come out buzzing with lots of ideas to go home and implement.
And it doesn't end there, once you've been on the course, there is the closed Facebook group that will help you keep to your marketing goals and also give you hints and tips as you go onwards on your marketing journey.